KATLYN PIERRE
SOCIAL MEDIA
My diverse background in social media marketing has helped me develop a portfolio of work that I'm genuinely proud of. I’m passionate about my work and enjoy collaborating with clients to understand their needs. Developing marketing strategies and solutions that ensure results-driven success is what I do best. Discover more about the services I provide right here on my Social Media Portfolio and get in touch with any questions.
SHORT-FORM VIDEO
NYX COSMETICS KISS TEST
With the NYX Professional Makeup Shine Loud Liquid Lipsticks being a brand priority, Makeup.com was able to start a conversation centered around the durability of the product with a test.
HOW TO FIGHT TECH NECK WITH SKINCEUTICALS
ROLE: SOCIAL MEDIA EDITOR
Skincare.com regularly hosts giveaways with L'Oreal USA brands. In an effort to garner more entries for a sweepstakes with SkinCeuticals, I lead the pre-production, production, and post of a supplemental video to gain more interest in the giveaway.
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THE GOAL
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Generate more engagement towards sweepstakes content.
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THE CHALLENGE
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Get more interest in a niche product, centered around anti-aging.
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THE RESULTS
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6377.78% more engagements than average.
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An additional 31.7k impressions for the sweepstakes.
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10.3k Video Views.
WELCOME BACK TO THE TILGHMAN ISLAND INN
ROLE: SOCIAL MEDIA MANAGER
The Tilghman Island Inn is a boutique 20-room property, located on the Chesapeake Bay. I partnered with the owners of the Tilghman Island Inn to rebuild their website, develop their content strategy, and re-engage with past visitors.
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THE GOAL
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Ramp up engagement and drive business in anticipation of the reopening of the Inn.
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THE CHALLENGE
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The new owners of the Inn needed to establish a new identity and separate themselves from past ownership.
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THE RESULTS
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Revamped website with a booking landing page, valuing over $41K within the first 2 months of activation.​
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Boosted Google rating from 3.3 stars to 4.4 stars.
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Increased reach by 141.5% on Facebook and 381.4% on Instagram.
GREEN GODDESS JUICES GIVEAWAY
ROLE: SOCIAL MEDIA MANAGER
Green Goddess Juices (GGJ) is a black-owned, woman-owned Nashville-based cold-pressed juice company. The owner, Katavia Femster, founded the company in 2019 and required assistance with building her online presence. I partnered with Katavia to plan out a giveaway during Black History Month, centered around black health.
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THE GOAL
Craft a giveaway to boost engagement and brand awareness.
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​THE CHALLENGE
​Green Goddess Juices is a newly established business with little brand awareness.
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THE RESULTS
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47.9% increase in accounts reached on Instagram.
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38.3% increase in engagement on Instagram.
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Exceeded monthly sales targets by 20%.
EWA TRAVEL
EWA Travel is a travel management company, based in Herndon, Virginia. As the Director of Social Media and Marketing, I created the organization's first social strategy. With the combination of setting SMART Goals, curating engaging content, and connecting with target audiences, I was able to grow followers 33% on social channels. Within the second year of my employment, EWA saw a 26.76% increase in the click-through rate for the monthly newsletter.
VCU LIBRARIES
At VCU Libraries, I had the opportunity to act as the main editor for our social media accounts. This included Facebook, Instagram, Twitter, and Tumblr. Across our Twitter, Facebook, and Tumblr, we saw a 27% increase in our following during my tenure. I also assisted in incorporating Snapchat into our social media content strategy.
TFB AGENCY
At TFB Agency, I acted as the Social Media Intern, where I was able to work on digital communications for a variety of clients. I worked alongside my supervisor on a micro-blogger campaign for our beauty client, Elements Beauty Shop in Carytown. We reached out to bloggers to curate content on their websites and shared their articles on the Elements social channels.
BEAUTIES BEHOLDER
I combined my passion for the beauty industry along with my passion for writing to create my own blog, Beauties Beholder. I have been able to use my blog to leverage connections with brands. I've worked with Zoella Beauty, VERT Beauty, and several others to produce content.
